Let’s Rock Unveils iTunes 8.0 (w/Genius), Brand New iPod Nano, Firmware 2.1
Author: Andrew Robinowitz | Posted under: NewsTags: firmware 2.1, genius, ipod nano, itunes 8.0, keynote, launch, steve jobs

Steve Jobs just took the stage of Apple’s “Let’s Rock” event today, unveiling some slammin’ new goodies fresh from the labs of our favorite Cupertino company.
Here’s a breakdown of the main takeaways:
1. iTunes to carry HD TV Shows
($2.99 for HD and $1.99 for SD)
The Office, Monk, Battlestar Galactica, 30 Rock and Heroes will be offered.
2. iTunes 8.0 Upgrade
(available for download today: HERE)
New Genius Feature: pairs up songs that “go together,” using an algorithm to create intelligent playlists.
Genius Results will be uploaded anonymously to help refine its algorithm and improve results (you can opt-out, Genius will be updated every week based on uploaded data).
3. iPod Revamp
(currently holds 73.4% market share)

New iPod Classic - 120GB model @ $249 (80 and 160GB discontinued)
New iPod Nano - complete redesign:
New iPod Touch - some new changes:
4. App Store
Available in 62 countries, saw 100 million downloads in the first 60 days, over 700 games now available.
5. Firmware 2.1
Available today for iPod Touch, this Friday for iPhone.
Jobs calls it a huge update that fixes a lot of bugs: “”Fewer dropped calls, big battery life improvements. No crashes with Apps, backing up is faster.”

[...] No doubt you’ve heard all the juicy details about Apple’s “Let’s Rock” event that went down earlier today (if not check out our coverage HERE). [...]
New iPod Nano & iPod Touch (Pictures) on September 9th, 2008 at 1:57 pm
where’s the copy and paste? the turn by turn GPS? WHY MORE BUG FIXES?!?!?!
jbird on September 9th, 2008 at 1:59 pm
Just downloaded iTunes 8.0 and playing with the Genius feature. No doubt the best thing to come out of todays news.
Ron L. on September 9th, 2008 at 2:04 pm
[...] on our “Let’s Rock” event coverage from earlier today, iTunes 8.0 is available for download: HERE (at the time of this post, not [...]
New iTunes 8.0 Released on September 9th, 2008 at 2:42 pm
[...] No doubt you’ve heard all the juicy details about Apple’s “Let’s Rock” event that went down earlier today (if not check out our coverage HERE). [...]
New iPod Nano & iPod Touch (Pictures) — Best Mobile Phone Deal on September 9th, 2008 at 4:44 pm
[...] Steve Job’s demonstrator-extraordinaire, showcased Need for Speed: Undercover during today’s “Rock You” event. This sleek-looking racing game is being developed by Electronic Arts, and should be available for [...]
Coming Soon: Need for Speed (Video) on September 9th, 2008 at 6:54 pm
[...] Steve Job’s demonstrator-extraordinaire, showcased Need for Speed: Undercover during today’s “Rock You” event. This sleek-looking racing game is being developed by Electronic Arts, and should be available for [...]
Coming Soon: Need for Speed (Video) — Best Mobile Phone Deal on September 9th, 2008 at 7:21 pm
So how do we opt-out from Genius? This and many websites just repeat what Apple says that people can opt-out once they have tried Genius. But I don’t see any that bothers to tell how to do so. Reminds me of Hotel California…You can check out anytime you like. But can never leave……..!
Stephen on September 12th, 2008 at 3:14 pm
@Stephen: in iTunes… Store -> Turn Off Genius
Nic Elder on September 12th, 2008 at 3:41 pm
why when enabling Genius via Itunes, it prompt me to key in my credit card information which makes me feel uncomfortable. Can someone verify that it is free?
jerry on September 18th, 2008 at 3:27 pm
[...] will they know if I am text messaging and not thumbs-downing a song on Pandora or switching between Genius playlists or checking my Google Maps for my next [...]
CHP vs. iPhone on December 28th, 2008 at 5:01 am